MH TECH MALAYALAM
The first place I learned to build an audience.
VIEW LIVE PROJECT
01
THE PROBLEM
Kerala's PES and eFootball players had little gaming content in their own language, and nowhere local to connect and compete.
02
THE IDEA
I started MH Tech Malayalam as a tech channel, then moved it to PES and eFootball: Malayalam commentary, tips and guides, and community events that brought local players and creators together.
03
EXECUTION
I handled the content, shooting, editing and marketing. I became a founding member and admin of the PES Gaming YouTubers Kerala community and Booyah's Kerala PES YouTube coordinator. In 2021 I organised a PES and eFootball league for nine YouTubers and did all of the work on it myself: organising, scheduling, editing, commentary and promotion. Running that league was the hardest part of the whole channel.
Technologies Used
04
OUTCOME
The channel grew from zero to 27.7K subscribers and 1.95M views across 372 videos. In 2021 I stepped back to start engineering college and explore something new, which led me to building products.
- Subscribersas of 2021-12
- 27.7K
- Lifetime viewsas of 2021-12
- 1,951,927
- Videos publishedas of 2021-12
- 372
05
LESSONS
“Long before I called myself a product builder, I was already learning how to create, coordinate and ship.”